Nlp Jeffries free essay sample

Secrets of Speed Seduction, Home Study Course Book and Workbook: How To Create An Instantaneous Sexual Attraction in Any Woman You Meet!!! COPYRIGHT 1994, Ross Jeffries. All rights reserved. No part of this book may be reproduced in any form or any means without written permission from the author. Published in the USA. For more information or free catalog, contact: Ross Jeffries 6245 Bristol Parkway, Suite 275 Culver City, CA 90230 DISCLAIMER Neither the author, nor the publisher of this book take any responsibility for the use or misuse of the information it presents. The reader is warned that this material presents extremely powerful technology, to be used at the readers own risk. This book is presented for information and entertainment purposes only. Be warned, therefore, that this book neither asserts the legality of any of the methods it describes, and the author unequivocally disclaims any responsibility for damages resulting from the use of any of the techniques or the consequences of implementing any contained herein. We will write a custom essay sample on Nlp Jeffries or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Give me five minutes to talk away my face, and Ill bed the Queen of France. Voltaire I come to you with only words, Looks and money I have none, But should desire require it, My words will bear me out! Speed Seducers Creed INTRODUCTION WHY SPEED SEDUCTION? One of the toughest realities we have to face as men is, that for the most of us, getting laid is a form of gambling, and the game is strongly rigged against us. Think back to the last time you had a date. Cmon it wasnt that long ago, was it? Didnt you find yourself, either before or during the evening, wondering things like, When should I make my move? Am I going to get some tonight? Will I get lucky? . And thats the bottom line for too many of us, dealing with women is a matter of luck, meaning it is something which is out of our control. But hold on a second. What if you could design your own game of chance where YOU get to set the rules? What if you could play a poker game where you get to pick the cards youre dealt, you get to see her hand before you bet, and you get to borrow money from her to bet against her? Youd play that game 24 hours per day, thats what. And that is what Speed Seduction does: it puts you back in ontrol by teaching you how to create, on a repeatable, predictable basis, the kind of results you want with the kind of women you want, where and when you want it. Does this sound like an outrageous claim? I certainly hope so; it goes against the beliefs of our entire culture; a culture that teaches you that attraction cant be created, that it just has to be a matter of chemistry, that is either there or it isnt. By the time youre done with thi s book, or the home study course of which it is a part, youll be thoroughly convinced that our entire culture is totally full of shit. Even more important youll be able to use this knowledge to give you an incredible edge over 99% of the population, not only when it comes to getting laid, but in every area of your life. SPECIAL NOTE: This book is designed as a WORKBOOK, to be used as part of my entire Speed Seduction Home Study Course. This means two things: 1. Its not designed to actively participate. be passively read. You have to 2. If you didnt acquire it as part of the entire course, which includes about 12 hours of audio tapes, among other things, you should seriously consider doing it. One thing more. This book is divided in two sections: theory and practical application. If you want to jump ahead to the practical application section, go ahead, feel free. Just make sure that later you go back and get the theory stuff down; you should understand what youre doing if you really want to get excellent at this stuff. Ross Jeffries Los Angeles, California June, 1994 Chapter 1: THERES NO SUCH THING, THERES NO SUCH THING, THERES NO SUCH THING!!!!! Ok. Here is the first key secret to understanding, not only Speed Seduction, but any form of influence or persuasion, in any area of life: Theres no such thing as love. Theres no such thing as passion. Theres no such thing as attraction, or chemistry, or lust. I know, I know, youre saying. Thats the problem for most of you, most of the time, theres no such thing. Theres just boredom, frustration, and playing with Mr. Winky. But thats not what Im talking about, so pay close attention. Im not saying that people dont experience states of attraction or chemistry or lust. What I am saying is that these states are processes that take place inside the human mind and body. Which means that they are states that CAN BE SUMMONED FORTH AND DIRECTED AT WILL!!! Heres An Example: Falling in Love Exposed!!!! Ok. Since Im being pretty general and theoretical here lets get a bit more specific and talk about what every woman dreams about: falling in love. Now, based on what Ive said so far, do you think I believe love is based on some mysterious chemistry that flows between two people? Maybe its caused by a butt-naked little angel named Cupid who shoots an arrow into your ass? No, Heres how people fall in love: First, understand you do NOT fall in love with someone when you are in their presence. No. You fall in love when youre off by yourself, thinking about them afterwards. This is why it is so hypnotically powerful, because you are doing it to yourself, and people are always their best hypnotists. Heres how it happens: you go out with someone, maybe even one date. And then you go home, and youre lying there, thinking about them. And, you form an image of them in your mind. And as you do that, you start to list to yourself all the qualities about them that you like, Shes so , shes so , shes really . Maybe then you picture you and them having lots of fun in all sorts of situations. Then you get that warm, funny feeling right in your solar plexus, and then, the nail in your coffin, you say her name to yourself 2 or 3 times. If youre really a geek, maybe you even dance around the house singing it!! Or you possibly go about bring up her name in every conversation. Sound familiar? Now, as you recall the times in your past when you did this, were you then able to stay cool, in control of yourself AND the relationship? Or were you calling her every day, always wanting to see her, and eager to kiss her ass, to the point where she, of course, dropped you? Heres the point: love is a process people do to themselves! Its not a thing you trip over or a hole you fall into. And I know, even though Im not there watching you, that as I describe it here on paper, you recalled and went through that process yourself, and recalled the feelings associated with it. And if I can do it to you, on paper, when Im not even there, then you can, if you know how, skillfully describe this (or any other) process to a woman in your presence, link it to yourself, and in a matter of minutes, cause her UNDERGO THAT PROCESS AND FALL IN LOVE WITH YOU ON THE SPOT, DUMMY!!!! Think about this for a second. The dumb process you did to yourself can now be used to make her fawn all over you, repeatably and predictably! Of course, the same thing applies to any other process you want her to run, or state you want her to experience, whether its forgetting your competitor, (Well show you how to do this later with my infamous Boyfriend Destroyer Pattern) or anything else you care to name. If shes done it or experienced it once before, you can get her to do it or experience it with you again!! How The Speed Seducer Thinks Things Differently In light of that understanding, consider this for just a second. Lets say theres some juicy, super-hot, incredible babe youve lusted after for a long time. And, to further sweeten the scenario, lets say through prayer, good karma, and the intercession of the Pope, youve managed to get a date with her. Should you be asking yourself questions like, Where should I take her? How should I dress? . If you only ask yourself these totally unimportant questions, then you are a chump. No. From now on, youll ask yourself the question I always get the men in my seminars to ask: If I could create any states of mind I want in this woman, this evening, what states would I want her to experience with me? Ok? How about states of: *LUST* *WANTON DESIRE* *UTTER FASCINATION* *FEROCIOUS HORNINESS* *HOPELESSLY IN LOVE* *SLAVISH OBEDIENCE* *ORAL FIXATION* Not bad for starters, huh? If you can get a woman to experience these kind of states in your presence (and to think about you this way obsessively even when your not around) do you think you are going to wind up with just a polite peck on the cheek, a handshake goodnight, and a lets just be friends, at the end of the evening? Or is she going to be all over you like flies on a mortician? You see, rather than thinking of how to get her to do all the behaviors you want from her, i. e. , humping, sucking, etc. , first think of what states of mind you want her to be in; states where it would be natural for her to do all those nasty things to and with you. This brings us to a second key point that separates a Speed Seducer from the Average Frustrated Chump. You see, the AFC talks just to be flapping his lips, trying to be entertaining, or maybe, gulp, trying to get the girl to understand him. The Speed Seducer (and any good Master of Persuasion) knows that he must ALWAYS COMMUNICATE WITH A DIRECTION AND OUTCOME IN MIND!!!! You see, some of what Im going to show you in later chapters may cause you to think, Will the girl understand what Im saying to her? . And my response is: THE PURPOSE OF YOUR COMMUNICATION IS NOT TO GIVE HER AN UNDERSTANDING. THE PURPOSE OF YOUR COMMUNICATION IS TO GET YOU A RESULT!!!! That result is to put her in a state of lust, horniness, fascination, etc. that you want her in, because once shes in these states, its natural for her to want to do all those nasty things to your body and to want you to do them to hers. A Little Metaphor To Further Your Understanding Once, I asked a Master of Persuasion if he could give me a better understanding of how to influence women. He told me the following story: When I set out to influence a woman, I like to think of myself as a fisherman. Everything I do, every action I take is organized around landing that fish. Now, Ill dangle the bait in the water, and then Ill watch to see what the fish does. And the fish will come up and smell the bait, and put its mouth around the bait. And Im watching to see what part of the bait the fish likes. Now, right here is where most people make their mistake. You see, as soon as the fish bites down they start reeling in that line like crazy. But I never do that, because I consider that I only have a 10 pound fishing line to catch a 150 pound fish. So if the fish feels me pulling on the line, its going to pull back and that line will S-N-A-P and no fish for me. So what I do is stay right in front of that fish, and what I do is I start reeling myself to the fish. So as I walk up on that fish the fish doesnt feel any tug or pull on the line so it doesnt resist me. And it just seems natural to it as I get closer and closer to it. And the closer I get to it, the stronger my line is and the smaller the fish gets. Till by the time Im right up to that fish with my net, Ive got a 500 pound line for a 10 pound fish. And the fish feels so natural that it just eliminates its own resistance and thinks, Hey this is right. This is natural. Its natural to jump in the boat, get skinned, gutted, fried up and eaten! Now, wasnt that a nice story? I want you to think well on it, because I dont want you to go making the same dumb mistakes I made when I was first learning Speed Seduction. Let me explain a bit. You see, when I first started out, I was so excited by the fact that I could get very hot-looking women sexually excited and turned on in just a few minutes time, that I went right for the jugular every time out. So, was I successful in getting these women hot and bothered? You bet. But did I get laid doing it? USUALLY NOT!!! Because I came on strong, without softening them up first that I ONLY SUCCEEDED IN SCARING THEM OFF!!!! Thats right. Yes, if you first do the sexual patterns Ill teach you, a woman will very likely get nicely hot and bothered. But unless she is already a highly sexual person who will fuck at the drop of a hat, or she knows you quite well already, getting her aroused and turned on to you right off the bat is just going to scare her. Shes just going to think God, Im really getting hot, but I shouldnt be feeling this way. I dont even know this guy! . In other words, youre gonna tug the line so hard, its going to S-N-A-P and your fish is going to swim away. Remember, as you use the patterns Im going to show you, there are considerations you have to keep in mind, like how well you already know the woman and what kind of bond youve already built with her; to what degree she already is a highly sexual person; and finally if she has any major trust/control issues. Therefore, its usually extremely important to first use the techniques Ill show you that create states of intense emotional connection, as if shes known you her whole life, before moving on to the sexual arousal stuff. When you create that kind of connection (you can do it in about 7 minutes using what Ill show you), you often dont even have to do the sexual stuff, since for most women that kind of connection is what sex is all about anyway. (Guys are different sometimes I think we just want to dump loads? ) Patty Cake, Patty Cake, Bakers Man: Another Metaphor To Help You Understand One useful way to think about Speed Seduction is to consider the process of baking a cake. First, before you even get out the recipe, you have to WANT to bake the cake. You have to BELIEVE you can bake the cake. Then, most importantly, you have to get off your rear and GET BAKING, BUDDY!!! The various patterns Im going to be sharing with you throughout this course can be considered to be recipes. In order to use a recipe correctly you not only have to make sure you have the right ingredients, but you also have to make sure YOU USE THEM IN THE RIGHT ORDER OR SEQUENCE!! As an example, you dont whip up the cake mix, stick it in the oven at 450 degrees for thirty minutes, and then, when youre done, beat in the egg!! The same holds true for the various patterns Im going to show you. You have to do them in the right sequence. The following sequence is the formula to get virtually any woman you want to be madly, passionately in love with you. Its what runs almost every pattern Ill teach you. 1. 2. 3. 4. Get her attention Establish states of her feeling an incredible bond and connection to you Create states of horniness, arousal, attraction Amplify those states, and link them to you Now, dont wince at all this. Some of these patterns are only three or four sentences along, and dont take more than 5 minutes to do!! The reason Im taking such pains to explain is I want you to understand how what youre doing works, so you can improve upon it and come up with stuff even better!! You see, the average Speed Seducer will just blindly memorize the words of a seduction pattern, without understanding what hes doing. And, in many cases this will work. Hell still beat out his untrained competition 9 times out of 10. But the smart guy, the true, blue, deep in the guts Speed Seducer, will want to understand what hes doing. And hell get so good at it that .. THE GIRLS HES BANGING WILL BRING THEIR FEMALE FRIENDS AROUND JUST TO SHOW THEM WHAT THEYVE GOT, AND HELL WIND UP NAILING THEM TOO!! A Word about Softeners One of the things that can be useful to you as you find yourself using these patterns in a very powerful way, is to make sure you soften what you do, by throwing in some fluff phrases. For example, Ill often say things like, You know, I hope you dont mind my asking this, but one of the things I like to do is to find out about the person Im getting to know, and I do that by asking questions about whats important to them. So as you look at men and think about what were talking about, Id just like to ask you: And then I get on to the pattern Im going to use with her. Now, youll find that by doing this you can get away with stuff that shed normally might call you on. Other softeners might be: 1. I know this might seem a little wild, but just for the sake of this playful discussion were having I just want to say, and I hope you dont find this too intrusive Would you mind if I just asked you, just for the sake of helping me to understand better 2. 3. All of these work because they pace any possible objection she might have to going along with you. Rules and Attitudes Of Jeffries Speed Seduction 1. Always communicate with a direction or outcome in mind. When you talk to a woman, never do it just to be flapping your lips!! Think of the states you want her in and then use your skills to direct her there!! First create states of fascination, connection, feeling an intense bond, before you move for the sexual stuff! Most women will not feel comfortable if you get them aroused first and S-N-A-P goes that fish line! The purpose of your communication is not to give her and understanding; the purpose is to get you a result!! Speed Seduction works by manipulating and directing unconscious processes, NOT by getting her conscious agreement. Leave arguing and explaining to your competitors. Speed Seducing is fun!! If you arent being directed by a playful attitude, then you arent doing Speed Seduction. Keep your skills a secret! Any technique works best if it is hidden and unexpected, so dont tell them that you know this stuff!! Be a stainless steel fist in a velvet glove!! Always be as low key and understated as possible in the application of your skills. Not, ha ha, Im doing this to you, but gee, isnt it interesting how the mind works? Always go from least intrusive to most intrusive! Some of the techniques Ill show involve getting people to picture things inside their heads in a certain way. This is something you always want to do LAST, when they are already hot and horny and utterly fascinated by you, NEVER FIRST!!! Never resist what a woman offers turn it around and use it as leverage! Any response a woman makes to your moves can be turned on her and used to get what you want, if you relax and DONT ARGUE or ASK FOR EXPLANATIONS. Well show you later how to utterly destroy a womans objections and bullshit, using this principle. Challenge is where the fun is!! What isnt yet working is the doorway to new power and understanding!!! 2. 3. 4. 5. 6. 7. 8. 9. 10. The less initial attraction she has for you, or the less sexual a person she is, the more youll have to rely on juicing up her body feelings to get her to fuck you! Youll find that every woman varies; some just need the intense connection states to be pushed over the line; others youll need to add in sub-modalities and anchoring; and still others will need an intense state description before they pounce on you!! Watch what responses you are getting and respond accordingly! Use softeners liberally. By doing so, youll be able to introduce the wildest topics, as the most intrusive questions, and still seem like a respectful, normal guy, instead of a sex-crazed mind-fucker. 11. Chapter One Review and Exercises: Circle the right answer: 1. A smart Speed Seducer never plans the states he wants a woman to experience. (True) (False) Get a girl very hot and bothered first, and then create a deep connection (True) (False) Love is: (A) (B) (C) All you need, yeah, yeah, yeah. A sweet mystery of life that no one can explain. A result of a internal mental process that can be recreated if properly described. None of the above. 2. 3. (D) 4. On a date the most important thing to think about is: (A) (B) (C) Where to take her. Yourself. If she smells real bad down there. (D) 5. None of the above. In the spaces below, list some of the states youd like a very hot woman to experience with you: (A) absolute (B) total (C) (D) 6. incredible extreme Nice guys usually only get women to experience states of: (A) (B) (C) (E) drooling lust mild comfort and enjoyment utter fascination None of the above 7. Speed Seduction works by: (A) (B) The magic of believing and thinking big Crossing your fingers and hoping the Good Fairy What Sits In The Sky will grant your every wish Begging and pleading for a girl like you Deciding what states you want her to experience and then skillfully describing and linking those states to you. C) (D) 8. Ross Jeffries is: (A) (B) (C) The greatest genius the 20th Century has ever seen A veritable God among men and your one, true, guru Going to fuck your girlfriend if you give him half a chance (D) 9. All of the above A good example of a softener would be: (A) (B) Hey slut, mind if I ask you something? Do you mind if I ask you how much you like to give head? Whe n Im getting to know someone, its important to me that I find out what they really want out of life. So, if you dont mind my asking, whats really important to you about Would you mind if I talked really dirty and suggestive to you for a second? (C) (D) I never hit a woman with her clothes on! Sean David Morton Chapter 2 DO YOU HAVE WHAT IT TAKES TO BE A SPEED SEDUCER? If you can answer YES to the following questions, then you can qualify to be a great Speed Seducer. Obviously you have an interest in Speed Seduction or you wouldnt be reading this book. So here comes the real questions: 1. Do you sincerely wish to be able to seduce tons of gorgeous woman, and have the power to create states of overwhelming lust and attraction in the hottest women around? Do you want to start seeing these results in a matter of 2 or 3 weeks, or are you just reading for curiosity? Are you willing to suspend your disbelief and try something new, FIRST, before you decide if its possible? Are you willing to give about half an hour a day, for the next 21 days, training in Speed Seduction, if it means a lifetime of power, confidence and astonishing success with the hottest women you can imagine? 2. 3. 4. If you answered YES to these four questions, you are well on your way. You see, the first requirement for greatness in anything, in any walk of life is THE RIGHT ATTITUDE!!! With the right attitude you can turn around virtually any challenging area of your life and transform it into a TRIUMPH!!! Without the right attitude, even the best of tools are just useless deadweight. The second requirement is KNOWING WHAT TO DO!! I will supply you with that. Ill take you by the hand and lead you step by step until you get so good at this you can make up your own stuff, test it in the real world, and then send it to me for future additions to this book! But no one and I mean NO ONE, can make you have that attitude. You just have to decide that this is it! No more living a mediocre life. No more just getting by when it comes to women! You want more than that. You deserve more than that. And, most important YOU WILL DO WHAT IT TAKES AND PAY THE PRICE TO GET MORE THAN THAT!!! Now listen: Speed Seduction is designed to work. But, the first few times you try it, you might stumble a bit. Thats normal. Thats how we learn to do anything. (And dont feel bad because I stumbled for about a year in order to develop this into a science so you wont have to stumble much at all! And a further thing to consider: even when you get very good at these skills, sometimes, for whatever reason, you might run into a string of girls that you just get nowhere with. It isnt your fault. Its not that youre doing anything at all wrong. Its just that SOME GIRLS ARE WALKING AROUND DEAD INSIDE! You see, you cant get blood from a stone, money from a broke person, and you cant get passion from a frigid, cold, turnedoff pussy. I n order to get her to remember states shes experienced before, and link them up with you, she has to have experienced them before at some time in her life. Other girls are just so fucked up in the head, they arent worth playing with! But thats really not important. Whats important is this: Are you willing to go through the first few times of not quite getting it, or running into some ice-queens, in order to MASTER THESE SKILLS and enjoy a lifetime of fun with incredible women? You see, in a sense, Id like you to become like a pit bull when it comes to mastering the skills of Speed Seduction. What does a pit bull do, once it grabs hold of something? It doesnt let go. No sir. Itll hang on even when that something (or someone) weights 10 times as much!! You can shake it, and slam it, and try to pry it off, but once it gets its jaws around you IT AINT LETTING GO!!! Funny enough, but once you get this pit bull attitude, you can actually start to relax, loosen up, and enjoy the experience because you know that no matter what happens, youll learning something you can use the next time out!! Paradoxically, thats when you start to win!! (Note: always look for paradoxes in life; there is tremendous power in paradox! So, to help you get this pit bull attitude, Id like to put this book down and think a few minutes about what mastering Speed Seduction will do for you. Think of the kind of life it will let you enjoy with the kind of people youd like to be with, and what it will mean as far as the way you feel about yourself, day after day, every day, when youve mastered it. The other attitude you need to master, to get REALLY good at Speed Seduction is that BEING W ITH YOU IS THE BEST POSSIBLE CHOICE ANY WOMAN CAN MAKE!!! See, if you come at the world with a sense of neediness, chances are the world is going to slap your hand. But if, however horny you might be, you really believe that you can please that woman like no one else (and trust me, once you know how to create those emotional highs for her using Speed Seduction, youll see how true that is! ), then, then, then my friend she is going to sense it and is going to BEG TO HAVE WHAT YOUVE GOT!!! Finally, as a great Speed Seducer, you have to be willing to be a little outrageous, to step outside your normal bounds, to go out and CREATE YOUR OPPORTUNITIES!!! If for example, you see a woman youd like to meet, but shes walking in the opposite direction, do you think, Oh well. My timings lousy? If only she were going my way! . No. Not if youre a Speed Seducer. A Speed Seducer takes one look, decides to go for it, and then he turns around and HES AFTER THAT WOMAN LIKE STINK ON SHIT!!!!! Ah, the power of creative outrageousness! Now, will all women appreciate your sense of adventure? Probably not. But look, dont worry about scaring off the meek one. Just focus on ATTRACTING THE ONES WITH A ZEST FOR LIFE!!!!! Lets try a different metaphor. The Average Frustrated Chump is a sensible economy sedan. The Speed Seducer in his approach to women and life in general is A NITRO-BURNING FUNNY CAR!!!! Nuff Said. A WORD ABOUT MISTAKES Every experience is simply an opportunity to learn, expand and grow. There are no failures; only feedback. (I know sometimes feedback can feel like failure. ) Its only failure if you lay down and quit!!! Only you can determine how much power youre going to give a woman to stop you!! Chapter Two Review and Exercises: 1. In the space below, list all the benefits youll get from mastering Speed Seduction: 2. In the space below, describe what a dull, repulsive, horrid, frustration filled failure your life will be if you dont master Speed Seduction: Chapter 3: BASIC TOOLS OF SPEED SEDUCTION: EMBEDDED COMMANDS One of the things you want to do when you use Speed Seduction, is to get a womans mind moving in a certain direction without letting her know that that is what youre doing. Otherwise, youre going to encounter a lot of resistance, and S-N-A-P goes the fishing line. You see, very few people ever want to feel like they are being manipulated. Thats not to say that they cant be manipulated or dont want to be they just dont want to feel thats whats happening. Now, one of the basic tools to get anyone moving in the direction you want are commands. Consider commands to be the foot-soldier in your army of seduction. Notice, Im not talking about directly commanding a woman to do something. We know that would just get her to resist us. As an example, if you wanted a woman to feel an attraction to you, you could, if you were brain dead, try the direct approach by saying something like, Debbie, as I talk to you, I command you to feel very attracted to me! . Like as not, Debbie would either walk away or slap you and then walk away. No. What you want to do is embed the command inside of a sentence, so that it has the effect you want, without her resisting. In the above example, you could embed the command FEEL VERY ATTRACTED, by saying something like, You know, some people find, as they listen to someone whos very fascinating, that they can FEEL VERY ATTRACTED, Debbie. In this case, it seems like youre just talking about people in general, but her unconscious mind picks it up and applies it to her. THIS IS THE START OF YOUR MOVING HER IN ANY DIRECTION YOU WANT HER TO GO!!! THE IMPORTANCE OF TONALITY Its important to understand that a command isnt just a matter of wording, but the tone of voice you use. In the English sentences: 1. 2. 3. language, we have basically three kinds of Statements Questions Commands with an even tonality. John walked A statement is uttered across the room. A question ends with an up turn in tonality. Who walked across the room? A question ends with a down turn in tonality. John walk across the room! Make sure when you give your commands that you pause and then drop your tonality downward. Weasel Phrases: Your Command Delivery Vehicle Ok. There are many ways to embed commands in your language so a womans unconscious mind hears and obeys, but she doesnt catch on consciously to what youre doing. My favorite set-ups are what I call Weasel Phrases. Here are the most important and useful Weasel Phrases that will have you getting the hottest babes eager for your rod in minutes!! Well use each one to embed the command, feel incredibly turned on. 1. When you When you presupposes that the woman is going to do the thing or experience the state you describe, so its no longer open to debate or doubt. When you feel incredibly turned on do you find yourself compelled to act on it? What would it be like if This weasel phrase is in effect, a command for the person to imagine the condition or occurrence named or described after it. What would it be like if you were to feel incredibly turned on ? 2. 3. A person can By talking about a person it deflects any resistance on the part of the woman, since you really arent talking about he r. A person can fell incredibly turned on, talking with someone they really, really like! If you were to This is one of my favorite Weasel Phrases!! By saying, if it deflects resistance while directing the woman to imagine the experience, condition, feeling or situation you are describing. If you were to feel incredibly turned on, do you think you might feel compelled to act on it? (Theres a second command hidden in that last sentence. Can you spot what it is? ) As you This phrase assumes the woman will do the behavior or undergo the condition you describe. As you feel incredibly turned on, can you feel how excited youre getting? Its not necessary to An example of one of my superweasel patterns, negation, which well get into later. By saying it isnt necessary, it eliminates any resistance, since youre saying they dont really have to do it (even though they will! ). Its not necessary to feel incredibly turned on, as you listen carefully to what I say! You really shouldnt Another negation pattern. Since youre saying they shouldnt, its not like youre trying to get them to do anything, arent you? You really shouldnt feel incredibly turned on!! . You might find Useful as the start of an intensifying chain of phrases. It implies that they are going to experience what you describe as something that just happens, so its not like youre commanding them to do it!! You might find as you feel incredibly turned on, it could lead to your acting on it! To the point where This phrase connects one thing your victim is experiencing with the next thing you want them to experience, so its useful both as a connector and an amplifier. You might find those pictures start to get bigger and brighter to the point where you feel incredibly turned on! . Invite you to notice This has the same effect as you might find because it implies that what you describe is . 5. 6. 7. 8. 9. 10. going to happen. Plus, invite as pleasant connotations of it being voluntary and polite! Ha! Super-manipulation, good buddy! And I invite you to notice, how the warmth of my voice, can allow you to feel incredibly turned on! 11. How surprised would you be to This implies that the event you describe is certainly going to happen, and the onl y question is how surprised shell be by it! One of my absolute favorite weasel phrases, an example is: How surprised will you be to find that you can feel incredibly turned on? Wow! Arent those just great? Are you starting to feel incredibly turned on yet? Whether you are or you arent, remember that using these basic building blocks, youll be able to create virtually any and all states you want to, very rapidly, in the women you really desire. Now, lets jump up a level in power. When you combine the Weasel Phrase with a command verb, like get, become, experience, remember, etc. , and then tack on the state, process or experience you want her to have, then presto! Youve got your embedded command. In fact, the formula is: Weasel Phrases + Command Verbs Experiences = Embedded Commands + States, Processes or (Example: Whats it like when you become incredibly turned on? See? Actually its quite simple. Practice a bit and youll soon get the hang of it!! Chapter Three Review and Exercises: 1. In the English language, a command ends with a: (A) (B) (C) Up turn in tonality Down turn in tonality Even tonality 2. The purpose of using embedded commands is: (A) (B) (C) Get a woman irritated and pissed off Increasing her resistance to you Move her m ind in the direction you want it to go, without seeming to be intruding or ordering in any way 3. Weasel phrases are used: (A) (B) (C) To let a woman know you are manipulating her To set up an embedded command To show a woman how clever you are . From the chart below mix and match Weasel Phrases, Command Verbs, and States, Processes or Experiences (SPEs) to form your own embedded commands: Weasel Phrases When you If you were to How does it feel when Whats it like when you A person can As you Its not necessary to Command Verbs become think about S. P. E. very horny fantastic sex get in love remember experience have forget having great sex fascination absolute lust incredibly turned on all about him someones attractive You really shouldnt You dont have to fall know Chapter 4: THE POWER OF HAVE YOU EVER Ok. Last chapter we had a look at weasel phrases. In this chapter, were going to look at the power of the super-weasel phrase HAVE YOU EVER. Youre going to be seeing this phrase pop up time and again in the patterns Ill show you, so as you can see its quite important. Now remember, when you set out to influence, control and direct a womans thinking, you dont want to make it seem like thats what you are doing, or else S-N-A-P goes that fishing line. This is why we seldom, if ever, give a direct command, because she might resist it. Heres where the super-weasel phrase HAVE YOU EVER comes into play. Lets say I wanted a woman to experience a state of total fascination with me (Fascination is a good place to start with its not quite as intense as total sexual arousal, but sets a woman up for that and anything else you want). I could walk right up to her, introduce myself and then try to directly command her to feel fascinated by saying something like, I command you to go inside yourself, remember a time when you felt totally fascinated by a man, and then feel that way about me! . Its not too likely that that would work. However, saying something like this can, has and almost certainly will work (notice the embedded commands, which Ive capitalized and put in boldface! ) Let me ask you a question. Have you ever been totally fascinated with someone? Like maybe as you were there, looking at him, and you started to LISTEN CAREFULLY, it was like his voice just seemed to wrap itself around you, and the rest of your envir onment just disappeared, and your entire world, everything you saw, became what was right in front of you? And anything he described, you found that you could just PICTURE IT CLEARLY? So you know, if he were to talk about a romantic walk, on a moonlight beach, with your perfect partner, you could SEE YOURSELF there with him, just enjoying what that would be like? Now, once youve got her fascinated, youll want to move on from there to other states, but the point is that the fascination is now there to set her up for virtually anything. She wont be able to look away from you or see or notice anyone else in the room. I dont care if the best looking man in North America walked in booky-butt naked youre the only one shes going to see. And since you dropped in a suggestion that she clearly picture anything you suggest, youve set her up to be an excellent trance subject, even if she normally wouldnt be!! Ha!! This all works because the phrase HAVE YOU EVER only seems like a question. Actually, it is a COMMAND!! Its a COMMAND to go inside your memory, and find a time when you experienced the thing that the person who is talking to you is describing. But people dont consciously perceive it as a command, so they dont resist. This sets them up for anything!! Ok? Does that make sense? Heres the general formula for using HAVE YOU EVER and then Ill go on to demonstrate some specific applications: 1. 2. Think of the state youd like her to experience. Start out by asking, HAVE YOU EVER and then name the state you want her to experience. Begin to describe what it would be like to experience that state, and use this as an opportunity to drop in some embedded commands that would help her to experience that state. Really get her into feeling of what thats like. Link it to yourself. 3. 4. 5. Ok? So now, lets show you another specific: getting her to feel a state of instantaneous, incredible connection to you!!! Why Creating A Sense of Incredible Connection is Important I realize Im repeating myself here, but this is CRITICAL, so listen up: for most women, creating a sense of incredible connection and bonding is a required step before you get on to the sexual arousal stuff, and in fact, can be the introduction to a good sexual arousal pattern. You might find that this ense of connection is so important to women that simply generating it, without doing any of the more sexual stuff, is sufficient by itself to get her to go totally ga ga over you. You see, for most of us guys, sex is a matter of dumping our loads. Wed do it with rocks, trees, mud, anything. For most women (at least most uninfected, non-diseased women) sex is very largely an expression of an emotional connection. So, here are some g reat patterns to get you started. Heres one I like to use right away, when I first meet a woman, say at a party or bar. After making her laugh and introducing myself, and maybe minute or two of fluff talk, I launch into the following: You: a Have you ever felt an INSTANTANEOUS connection with someone? (Point to yourself) Like maybe as you were there, looking at them, and you started to LISTEN INTENTLY, it was like there was a cord of LIGHT (gesture from your solar plexus to hers) going from you to them? And as that cord began to GLOW, WITH THE WARMTH of that connection, maybe you were even able to IMAGINE A TIME IN YOUR FUTURE (gesture either to your left or to your right t this point it really doesnt matter), say six months from now, still FEELING THAT SENSE OF INCREDIBLE CONNECTION, and LOOKING BACK ON TODAY (point back to you) as having been the start of it? Oh yeah See, I think its so funny how some people can JUST DO THAT and LET IT HAPPEN INSTANTANEOUSLY (snap your fingers) because for me it takes longer. But I do find that during the course of an evening, as you REALLY LISTEN to someone (poin t to yourself), and you START Them: You: TO RECOGNIZE those values and qualities in them that you hold so dearly for yourself (pause) WITH ME thats when you can MAKE THAT CONNECTION and really FEEL THAT GROWING BOND. Get the picture? See how we start out naming the state we want her to experience and then help her good old unconscious mind along by describing how to do it? Of course, this general pattern works for the other great super weasel phrase WHATS IT LIKE WHEN? (This, along with its close relatives, What would it be like if and What would it feel like if all work the same. ) Heres a good, Whats it like when to use as a horny message to leave on a womans answering machine. Only do this AFTER youve gone out at least once, or already got her hot and horny on your first meeting. Whats it like when youre so attracted to the sound of a mans voice, that whenever you find yourself really listening, its like the warmth of that voice just starts to wrap itself around you, and spread all through your body, maybe to the point where you find yourself thinking about being with him in a mmmmmmm special way, in a way that would make you both feel mmmmmmm, you know? So much so that as those pictures in your mind get bigger, and bigger and more intense, and those feelings mm intensify you could just experience an overwhelming desire, a desire to be with him to the point where you just had to pick up the phone, and invite him over? Did you notice now this pattern totally directs her internal feelings and pictures by describing them in detail, and therefore directing her to focus in on how it would feel? A good understanding for you to have about any form of persu asion or influence is: When Skillfully Done, There Isnt A Bit Of Difference Between Describing and Directing!!! Chapter Four Review and Exercises 1. Have you ever works because: (A) (B) It acts as a command, while seeming to be a question It causes people to enter the state or undergo the experience you name after the phrase have you ever It sets up a description of the process or state you want people to experience All of the above (C) (D) 2. If you want a woman to get hot and horny: (A) (B) Order her to feel that way Ask her, whats it like when youre incredibly attracted to somebody? and then go on to describe that process and link it to yourself. Tell her all the reasons why your a great guy and how lucky she is to be giving you some. Show her a picture of Ross Jeffries. (C) (D) 3. By properly describing a state of experience, you are in fact: (A) Wasting time you could be using to pressure her into sex Wasting time because you could be ordering her flat out to feel that way Directing her to undergo that state or experience (B) (C) 4. If youre going to describe an intense feeling state you should: (A) (B) Only talk about body feelings Use pictures and sounds, as a lead in to body feelings, which you then go on to describe and amplify (C) (D) Start with body feelings and end with pictures Use lots of foul, dirty language to get her hot! Chapter 5: THE POWER OF NEGATION It takes all types to run this world, and this next super-weasel pattern will help you deal with a type of woman who might otherwise drive you bonko! You know the type: someone who has to disagree or argue with everything you say. The technical term is mismatcher or polarity responder, but the practical term is: bitch. Anyway, negation allows you to play off her natural tendency to negate or gainsay everything that comes out of your mouth. It works by putting the word not or dont in front of the suggestion you want to embed. Shouldnt dont and cant also can work just as well! ). This is a perfect response to a woman who is resisting you by saying, We really shouldnt be doing this! . You response, using negation would be something like: (can you pick out the embedded commands? In this example, Ive put them in italics) Youre right. I shouldnt be pulling up your top. I shouldnt be sucking on your incredible breasts. And you dont have to feel the incredibl e pleasure you arent experiencing right now! As Bugs Bunny would say, aint I a stinker? Would you like to see a combination of quotes and negation? Whats that you say? You would? Ok. Try this: My friend was shocked the other night, when a woman walked right up to him, looked him in the eye and said, its not important that you imagine me going down on you all night long! Can you see how these patterns can work together to multiply their power? Of course, as I said to a friend of mine you dont have to imagine yourself six months from now, already having mastered these patterns, and looking back on today as having been the start of it! Special Note: Chapters 6, 7 and 8 all deal with what I call accelerators: patterns designed to create states of intense lust and arousal! Use with caution, and only after creating those wonderful states of absolute comfort and total, timeless connection!!! ) Chapter 6: USING THE POWER OF QUOTES AND OTHER STATE ACCELERATORS AND INTENSIFIERS Ok. Lets say youve already managed to capture a womans attention and directed her into a state of fas cination, intense connection, or something of that sort. Now you want to move things along by getting her hot and horny oving her into a state of intense arousal. Now, there are several tools to do that. One of my absolute favorites is the pattern called quotes. Listen: quotes is not that unfamiliar to you already. Remember when you were a little kid, and saying fuck was a big deal, because it use to get you punished big time? Personally, I used to get my mouth washed out with soap, so I hatched a scheme. Rather than say fuck directly, Id tell my mom what some other foul-mouthed little kid down the block said. That way, it wasnt like I was saying it I was just repeating something Id heard. So I boldly strode into the kitchen, approached dear old Mother, and said, Mom! Mom! Tommy down the street said, fuck and cocksucker ! (Hey, I figured, since I was going for it, I might as well go for it! ) Of course Mom just said, Nice try, kid and slapped me silly, but thats not the point. The point is, with a little subtlety, you can use quotes as an accelerator or amplifier for the states of arousal you want a woman in. Lets say for example youd like for a woman to imagine you going down on her and her feeling really hot and horny. Those are pretty good pictures for a woman to be running in her mind, and feelings to be having when shes with you, wouldnt you agree? Of course you would! So heres how to do it! After a general discussion of how the mind works, and using that to get her in states of intense fascination, connection, etc. ,, youd say something like this: (oh, by the way notice the embedded commands are in boldface) You: Some guys are so crude. I mean, I was raised to be at least a little respectful, but you wouldnt believe what I saw this dude do the other night! What? He walks right up to this girl, looks her right in the eye and says, Can you imagine me going down on you all night long, and you getting so hot and turned on that you were begging for it? God! I mean, can you believe that? Did he actually expect her to picture that all night long, and even become obsessed with those kind of thoughts? Her: You: Her: You: Now, if you really want to play with her noggin you could keep going from there. You could really get her dripping in her seat by saying something else like: You: Now, see, if I was a girl, and someone tried something like that on me Id play right back with em. Id look em in the eye and say, Oh yeah? Well, you know that feeling you get just before you have an orgasm? When the pleasure is just like building and pulsing and pounding through your body? If you could imagine that feeling, could you feel it right now? Isnt that great? Remember, quotes, like the other accelerator patterns Ill show you, should generally be used after youve established that sense of connection, etc. You can embed virtually any weasel pattern, phrase or series of commands inside quotes and keep it totally safe, since it isnt like youre saying it to her. Youre only quoting what someone else said! Understand also that you can combine quotes with virtually any other pattern I teach, if for some reason you dont feel comfortable being direct. QUOTES DOES NOT HAVE TO BE LIMITED TO THE SEXUAL AROUSAL PATTERNS!!!! So heres the general formula for using quotes: 1. Think of what it is youd like to say to a woman, but couldnt say to her directly. Start off by telling her something like, You wouldnt believe what I heard this person say to someone! He walked right up to her and: Stick in what it is youd like to say. Stick in a command to make her continue to think about it. 2. 3. 4. Simple, yes? Later, well show you how to integrate the use of quotes into other patterns, but now lets go to another accelerator which is: TALKING ABOUT ANOTHER PERSONS EXPERIENCE Now, the difference here between this and quotes, is that with quotes, youre quoting what someone else said. With this pattern, youre talking about another persons EXPERIENCE as a way of getting your target hot and bothered. Example: Whats the feeling of realizing youre really attracted to someone? My friend Kim was telling me that her roommate has this best friend, Dawn. And when Dawn starts to notice that growing attraction, it happens in a certain way. Like first, as she looks at the guy, and starts to REALLY PAY ATTENTION, she just becomes aware of certain things like the rhythm of her breathing, and the beating of her heart, and the outline of his face so as she becomes aware of all these things, one particular feature of his face just starts to rivet her attention, so she becomes totally absorbed in the connection taking place nd as thats all happening, its like the warmth of his voice, the deep rich warmth of it, just starts to penetrate her consciousness, and spread all through her body, and as her heart beats faster and her breathing increases, that warmth just heats up into a fire, a fire spreading through her chest and down through her belly, a fire pounding and pulsating all through her, down to where she really longs to have it go, until that desire for him just BECOMES UTTERLY OVERWHELMING, and she just SURRENDERS to it completely. Now, notice we arent asking or demanding or suggesting that she directly experience all this. But by describing the experience of another (or even ourselves) she has to undergo the experience for herself!!! And please bear in mind we set her up to accept all this by FIRST creating states of intense connection!!! So now you see how to use either quotes, or describe another persons experience to get women into the juiciest states of dripping wet arousal. Go use it on someone TONIGHT!!! Chapter Six Review and Exercises: 1. In the space below, write your own quotes pattern, using the commands, imagine having amazing sex with me and get incredibly hot and horny: 2. Pick any 3 weasel phrases from Chapter 3, and in the space below, construct a quotes pattern for each one of them: 3. Explain the difference between another persons experience: quotes and describing Chapter 7: MORE ACCELERATORS: THE POWER OF SUB-MODALITIES What better way to get a woman hot and bothered for you than to have her picturing mind-blowing sex with you? Weve seen how to use embedded commands to get her to do this ow in this chapter Ill show you how to do it in some special ways that will tremendously magnify the power and vividness of those fantasies so she becomes utterly obsessed and compelled to act on them. Be warned this is really dynamite!! Watch Where Youre Stepping: Thoughts Are Present In my first book, How To Get The Women You Desire Into Bed, I pointed out that theres an important distinction in how people make mental p ictures. That distinction was that people can either see themselves in an image, or they can see what they actually saw at the time they had the experience. Typically, you dont see yourself when you actually experience something unless you walk around with a mirror in front of you all day long! ) Now Id like to teach you an even more important distinction which is this: people subjectively arrange their mental pictures in different locations in their head. This distinction also applies to where people seem to hear the internal voices in their heads. An Important Exercise To Help You Understand Lets give an example of the power of where you put your pictures in your mind: stop a minute and think of someone you really, really like. Someone youre very fond of. As you do this, and you see their image in your mind, take your finger and point to where you seem to see that image. If this is a little hard for you, just imagine your mind is like a mental movie screen. Take note of where on the screen the image is. Up? Down? To the left? The right? Where the fucking hell is that image, bb? And, by the way, how big is it? Ok .. now think of someone you dont like at all. Someone who, if you could, youd sentence to spend eternity as Roseanne Barrs bicycle seat. Where do you see that persons image? How big is it? Now s you think of both images at the same time youll really begin to notice that they are in different places in your mind, subjectively speaking. Notice what happens now as you try in vain to move the picture of the person you dont like into the same location as the picture of the person you do. It doesnt want to go, does it? Its just like something is fighting it. Now why might all this be useful? Why might y ou want to know where a woman puts her pictures of falling in love? Why might you want to know where a woman puts her pictures of men who no longer mean anything to her? Hmm? Could it be that if you found out where in her mind a woman pictures falling in love, that you might want to somehow sneak a picture of you and her together in that place, doing nasty things, and then rig it up so that she sees those images obsessively? Could it maybe also possibly be the case that if shes already dating someone, youd like to be able to put his picture in the location of someone shes forgotten all about and lost all feeling for? If I could really show you how to do all that, would you mind that I ended that last sentence with a preposition, something my seventh grade grammar teacher Mrs. Edge would have slapped me for? (Whoops I did it again! ) How To Find Out Where She Puts Her Pictures And What To Do With That Information Once Youve Got It!!! The best way to find out where a woman puts her mental pictures, is, of course, to ask. You should do this as part of an overall discussion of how interesting the mind is. Try a dialogue like this. You: Did you know your mind puts pictures in different places, according to how you feel about them? What do you mean? Well, look: think of someone who you really, really like alot. Ok? Ok. Her: You: Her: You: And now, if you were to just imagine your mind to be like a giant movie screen, and if you were to point to where on the screen you see the picture of that person, point to where you see it. (pointing) Ok. Good. Now, if you think about someone who you dont like at all, or someone who you just think of as neutral, point to where you see that. (pointing) Ok. Good. Now, watch take the picture of the person you dont like, and try to move it into the same place as the picture of the person you do really like. It doesnt want to go, does it? Her: You: Her: You: Alright. Get it? Thats how you get her started. You can then move on to getting her to point to where she falls in love, forgets people, etc.. A Very, Very Important Note: Now bear something else in mind. Some women just arent that effected by the pictures they have in their heads. Even if you do get them PICTURING sexual acts, it still doesnt get them all that turned on. For them, sounds and feelings are most powerful. So you can even have her hearing sounds in a way that gets her REALLY HOT, using sub-modalities. To do so, youd say something like this: You: Ok. Point to that space where you fall in love. Great. Now, as you THINK ABOUT THAT SPACE AS I TALK TO YOU as you ALLOW MY VOICE TO COME FROM THAT SPACE, I just invite you to NOTICE HOW THE DEEP RICH WARMTH of that voice just starts to penetrate your thoughts, and start to spread all through you, and that sure feels great, doesnt it? Now, later in this book we will show you some patterns that do just that, and more, but for now, here are some very important points to keep in mind: 1. Moving peoples mental pictures is very, very powerful but also EXTREMELY INTRUSIVE!!!! It should only be done once you have really snuck up on the fish and the fish is already in a state of wanting to jump into the boat !!! 2. When you move a womans mental pictures it is almost never advisable to directly command her to move them. So, dont say something like: Now, take that picture of me, and put it right there in that place in your mind where you fall in love!! ERRRRRRRRRRRR!!!! WRONG!!!! This would be more like it: You know, sometimes I find that, when you spend time with someone, and you really start to experience that incredible bond, and feel totally comfortable, you can just start to (point to where she falls in love) picture being together with them in a special way, in that special place in your mind! By the way, can you find the embedded commands? (Experience that incredible bond feel totally comfortable ) 3. When you move a womans mental pictures its often advisable to add in a post-hypnotic suggestion to keep those pictures from moving back!! So, for xample, lets say youve done a pattern well show you in a later chapter, that gets her to put her current boyfriends picture into a location that makes him seem completely unimportant. To prevent it from popping back youd say something like: Now, you may be surprised to find how common everyday things, like flipping the light switch, or walking in your front door, or stepping into the shower can remind you to keep those pictures down there! And the more they struggle and fight to come back, the smaller and darker they get to the point where you just cant even see them anymore, ever again! Notice here weve linked what we want her mind to do to some common, everyday event. If we linked it to every time Haleys comet passes by or the Mets win the World Series wed get nowhere. Chapter 7 Review and Exercises 1. Find a friend (male or female) and elicit from them the location in their mind of someone they like and someone they dont. (Tell them its all part of a psychology experiment you read about in a book) Note the differences in where they see these images. Then try and get them to move the picture of the person they like to the same place as the picture of the person they dont, note the results. Now ask the same person from exercise one to think of one of those two people but DONT tell you which one it is. Your job will be to guess by watching where his eyes go as he thinks. Almost always his eyes will go in the same place he pointed originally. So if he or she pointed up and to the left when as the place where they put someone they like, chances are thats where they will look when they think of that person again. 2. Chapter 8: MORE ACCELERATORS; DIRECTIVE AND CONVERSATIONAL ANCHORING Have you ever heard the expression, Dont re-invent the wheel? . Well the same idea applies strongly in Speed Seduction. You see, building states of fascination, arousal, lust, etc. can be done very quickly; no doubt about that. But once youve built those states, why not make sure you have a way to turn them on again any time you want to, without having to go throw building them all over again? In other words, if you initial investment of time in getting a woman in all these states is, say, 20 to 30 minutes, wouldnt it be great to be able to get her back into those states with a one word or a touch, or even a glance, in about one second? Now that would really be Speed Seduction, wouldnt it? Your basic tool for doing this is ANCHORING, and the principle of anchoring is simple: if you get a person in a certain state, and then combine that state with a touch or a sound, the persons brain will associate that state with that sound or touch, so later, if you produce that sound or touch, the person will go back into that state. There are two basic types of anchoring. Two Types Of Anchoring: Directive Demonstration and NonDirective, Conversational Some of the very best Speed Seduction patterns are conversational: with these, you dont ever tell her to do anything, she just does it automatically by virtue of listening to you. Other patterns (in the minority, but still powerful, to be sure! ) do require that you direct her to do things. But even here its not so much ordering as it is asking her to participate so you can demonstrate to her some interesting principle of the mind. You can anchor using either one of these frames of doing things. Conversational Anchoring: One of the best and simplest and hardest to detect ways to anchor is to talk to someone about a certain state of mind, as weve shown you how to do using your favorite weasel patterns, HAVE YOU EVER or WHATS IT LIKE WHEN? Then, once youve finished describing that state or experience and the person is really experiencing it, you just reach over and touch them, and as you do so, you say, Can you feel that (pause for a second) would be a wonderful experience to have? . Now let me explain this for a second. Its using something we call ambiguity. You see, when you ask the person, can you feel that as you touch them, at first their mind thinks you mean can you feel this touch Im giving you? and of course they instantly think, yes. But then, when you go on, after that split second pause, to add in, would be a wonderful experience to have? they then become a bit confused, and go back and associate all those wonderful feelings to that touch you just gave them. The link has instantly been made, unconsciously, so theres nothing they can do but feel those feelings whenever you touch them. Directive, Demonstration Anchoring Sometimes, the context of the pattern youre running allows you to be a little more direct . Sometimes, for example, Ill explain to a woman a little bit about what I do, and Ill use that opportunity to demonstrate (and install: remember theres no difference between description and directing, when its done correctly? anchoring on her. Keep in mind that Ive started out talking to her about other things to peak her curiosity and that I dont start by demonstrating anchoring thats too intense and too intrusive to start. (Remember the idea of a cake recipe everything in the right order? ) Keeping that in mind, youd do something like this: YOU: Can you remember a time when you were feeling mmmm absolute pleasure in your body? (note here that your voice tone has to match what you are describing! ) Oh yeah. Great well, heres what I want you to do. Remember that time again, and see what you saw, hear what you heard and feel how it felt. And when those feelings HER: YOU: reach their peak, just wiggle this little finger for me! (wiggle one of her pinky fingers). (Watch for the wiggle when she gives it, reach over and touch her on the wrist or arm and say PERFECT) YOU: Great now do it again see what you saw, hear what you heard, and feel how it felt and when those feelings reach their peak, wiggle that finger. (Watch for PERFECT) YOU YOU:

Improving Breakfast Guest Satisfaction Tourism Essay Essays

Improving Breakfast Guest Satisfaction Tourism Essay Essays Improving Breakfast Guest Satisfaction Tourism Essay Essay Improving Breakfast Guest Satisfaction Tourism Essay Essay excessively low compared to the trade name criterion ( 72 % ) and merely under the RAH end ( 62.7 % ) for breakfast ( appendices 2-3 ) In this assignment it will be researched if guest satisfaction can be improved by preparation, actuating and prosecuting the employees. Breakfast service and dinner service should be up to the same criterions, invitees leave a hotel largely after holding breakfast, non after holding dinner. If the breakfast experience is truly bad, invitees will bury the good dinner they had and the overall nutrient and drink experience will be downgraded. 1.3 Problem statement and research inquiries The job statement is derived from the above described job in the Renaissance Amsterdam Hotel. Bettering breakfast guest satisfaction by bettering employee satisfaction A instance survey in the Renaissance Amsterdam hotel The undermentioned inquiries are designed to reply this job statement: 1. What is the hotels current place? 2. What is guest satisfaction? 3. What is employee satisfaction? 4. How is the breakfast service presently operated? 5. How to actuate and develop the employees of the Renaissance Amsterdam Hotel? 6. What is the relationship between employee- and guest satisfaction? 1.4 Overview The following chapter will lucubrate on the methodological analysis of this research. It will give a theoretical overview of different research methods and instruments. Furthermore all research inquiries will be discussed together with the research method and instrument chosen for this inquiry. At the terminal of this chapter there will be an overview of all research inquiries, methods and instruments applied and there will be explained why certain picks have been made. Once all research methods and instruments are decided on, the existent research can be done. Chapter 2: Methodology 2.1 Preview In this chapter the methodological analysis of the research will be discussed. A theoretical overview over different research methods and instruments will be given and for every research inquiry it will be discussed what method and instrument will be used in order to acquire the best reply to the inquiry. And the terminal of this chapter an overview can be found of the different research inquiries and the different methods and instruments. 2.2 Research methods and instruments 2.2.1 Research Methods When planing a research, it is really of import to see the different research methods in order to acquire all the information relevant to the research. In this paragraph it is described wich research methods can be used and when these methods are applicable. After discoursing these methods a determination will be made which method is usefull for this assignment. Qualitative research vs. Quantitative research When carry oning a research, a differentiation between qualitative and quantitative research is made. Quality is the indispensable character or nature of something ; measure is the sum. Quality is the what ; measure is the how much. Qualitative refers to the significance, the definition or analogy or theoretical account or metaphor qualifying something, while quantitative assumes the significance and refers to a step of it ( Steinbeck, 1941 ) Qualitative research is a type of research that provides information about the human side of a topic. The information of a qualitative research will reflect behaviours, beliefs, sentiments, emotions and relationships of people. Qualitative research is a good type of research to utilize when researching the behaviour, perspectives or feelings of a little population. ( Denzin NK, 2001 ) Qualitative research methods are for illustration ; in deepness interviews used for roll uping more personal information, or concentrate groups where a group of people are asked about their perceptual experiences, sentiments, beliefs and attitudes towards a certain topic, largely inquiries are asked in an synergistic group puting. Quantitative research is a research technique that is used to garner quantitative informations, information covering with statistics and Numberss, everything that is mensurable. Statisticss, tabular arraies and graphs are methods to show this type of information. The most common quantitative research method is a study questionnaire done by a big population ( over 100 ) . The chief difference between qualitative and quantitative research is that the result of a qualitative research is more dependable on the accomplishments of the research worker, interview accomplishments and observations accomplishments for illustration are really of import. On the other manus the result of a quantitative research is more dependable on the strength of the research instrument. ( Clark M, 1998 ) A good set-up study with the right inquiries is truly of import in order to acquire a good overview of the population. Furthermore quantitative studies use pre-coded closed inquiries. If a research is done to how muchaˆÂ ¦ or how oftenaˆÂ ¦ those inquiries are perfect, but, when a research worker wants to cognize more about for illustration how people feel about a certain subject a qualitative research would be more appropriate. Although people can scale their negative feeling towards the working ambiance between 0 and 5, with 5 the most negative, you neer know pre cisely how much this negative feeling truly is. Amongst a batch of research workers it is discussed what would be the best type of research. But, the type of research should ever be driven from the type of capable and hence be the most applicable to that topic. ( Andrew Sanchez, 2006 ) Into add-on to this separation between qualitative and quantitative research methods, there is besides a differentiation between desk research and field research. Desk research is a research of information already gathered for other intents that the current research. This information or information are besides called Secondary Data . The chief intents of desk research are to derive information about the company, hotel, topic of the research, the rivals, economic tendencies, market tendencies and demographic tendencies. All already produced information is used to derive more information about the research subject. Desk research is frequently done throughout the research and therefore can besides assist to make a proper field research. A field research is done by direct contact with the research worker and the topic of research. The information derived from this research ca nt be found by making desk research. The information gathered by this research is called Primary Data these a re informations that has been merely gathered for the intent of the specific research. Research I 2.2.4 Research Instruments Research instruments are data aggregation tools assisting the research worker to reply the research inquiry. Different research instruments can be used to reply the same research inquiry. Different research methods request different research instruments. In this paragraph different instruments are discussed and the instruments utile for this research will be chosen In-Depth interview This instrument is a qualitative instrument and can besides be called a personal interview. This is a two manner conversation initiated by a research worker to obtain information from a respondent. The greatest advantage is the deepness of information and item that can be secured. It far exceeds the information secured from telephone and self-administered surveies, mails studies or computing machine. The interviewer can besides make more things to better the quality of the information received than with another method ( Cooper, 1998 ) . The interviewer does hold more control, they can see the behaviour of the respondent, if the individual is misanthropic, emotional or angry about a certain topic. A disadvantage is that personal interviews are clip devouring. If a high sum of respondents is needed, a batch of interviews have to be done. Besides that, people can be loath to speak with aliens ( if the interviewer is a alien ) or on the other manus does nt desire to give excessively much personal information or show feelings if the interviewer is known to the respondent. Focus groups A focal point group is a panel of people led by a moderator who meet for 90 proceedingss to 2 hours. The facilitator or moderator utilizations group kineticss rules to concentrate or steer the group in an exchange of thoughts, feelings, and experiences on a specific subject. Focus groups can be used to bring forth and measure thoughts or appraisal of demands ( Cooper, 1998 ) . The advantages of focal point groups are that they provide a director or researcher a speedy appreciation of the nucleus issues of a subject or job. Participants can react in their ain words and they can respond to each others responses what can take to interesting treatments about the topic. A disadvantage is that there is a limited sampling truth and to acquire a better overview quantitative instrument will be needed. Case surveies Case surveies place more accent on a full contextual analysis of events or conditions and their relationships ( Cooper, 1998 ) . Single instance surveies can be done every bit good as multiple instance surveies. The advantage of a individual instance survey is the in-depth information and cognition that is gained about a individual topic. The disadvantage of a instance survey that it relies on a batch of qualitative and quantitative informations. Self-Administered ( mail ) Surveies In a mail study, the respondent can take more clip to roll up fact, talk with others, or consider answers than is possible with personal interviews. May studies are more impersonal and supplying more namelessness than other interview methods. The chief advantage is that it is non excessively clip devouring and namelessness will excite people to give honest replies. The major disadvantage is that there is no control over the response. Furthermore there is a restriction on the length of an interview, as respondents will decline to collaborate with long or complex questionnaires. Document analysis Document analysis is a systematic process for reexamining or measuring paperss. The paperss contain text or images that were non recorded for the intents of the research. It is a qualitative research that requires that informations are examined and interpreted by the research worker in order to arouse significance, addition apprehension, and develop empirical cognition ( Corbin A ; Straus, 2008 ) . This instrument is frequently used prior to a survey and the information will be incorporated in the study. It is frequently used in combination with other qualitative instruments. The advantage of this instrument is that it gives a batch of in-depth information about the topic. A disadvantage is that there is a batch of information available and it depends on the research workers accomplishment to divide the utile information and construe it in the right manner in order to do it applicable for the research. 2.3 Chosen research methods Due to the topic of the research both types of research are needed in order to come to a proper result. Nevertheless most of the research will be Qualitative research. This because, as mentioned earlier in this chapter, qualitative research is all about the human facets. Satisfaction is an emotion or a feeling people have in a certain state of affairs and is hence really human. Qualitative research will assist replying the research inquiries about guest satisfaction and employee satisfaction, and to acquire an overview of the current breakfast operations in the Renaissance Amsterdam Hotel. Quantitative research is needed to acquire an overview over a larger population of invitees and employees. This will give an result that can be measured and presented in a tabular array. All these informations used for the research are Primary informations gathered through field research. Furthermore secondary informations will be gathered by carry oning a desk research seeking information about th e hotel, and theories about guest- and employee satisfaction. 2.4 Chosen research instruments In order to happen replies to the research inquiries different research instruments will be used. First of all papers analysis will be used to garner in-depth information about the topic, but besides to acquire a better understanding about the topic. In order to acquire a good overview of the hotel, paperss will be analyzed that give information about the environment in and outside the hotel. To analyse this information different strategic analyzing tools will be used. To derive better cognition about guest- and employee satisfaction, literature about these topics will be reviewed. This instrument is chosen because it is necessary to hold in-depth information about guest- and employee satisfaction before it can be analyzed for this specific hotel. Case survey will be used to acquire a good overview about how the breakfast is operated in the hotel. This will be a individual instance survey. As it has been said, instance surveies do rely on qualitative and quantitative informations. This information will be gathered through the usage of focal point groups and self-administered studies. To find guest satisfaction, email studies will be used. Every invitee that visited gets the chance to go forth there email reference upon check-out. After the check-out procedure, studies about the overall experience during the invitees stay will be send to these email references. In these studies invitees can hit there breakfasts experiences from 1-10, judging on the nutrient quality experience and service quality experience. All rates above 7 will be counted as satisfied to cipher the guest satisfaction per centum. The expected response will be 30 per month based on old months. A higher response would be preferred but harmonizing to Marriott Standards, it is non allowed to force a invitee to make full in a study, or inquire the invitee to make full out studies during their stay ( MGS ) . However, these 30 invitees will be representative for the other invitees that stayed in the hotel at that minute. This instrument in preferred above in-depth interviews because more honorable repl ies will be given, as the invitee will respond anon. . The employee satisfaction is measured by a self-administered study. This study will be an machine-controlled study and every employee can make full this out anon. . Therefore it is excepted to have honest replies from all employees. The inquiries of this study can be found in appendix.. This is non the original mentality of the questionnaire, which is conducted by computing machine, but gives an overview of the inquiries asked. As all employees are obligatory to make full out this study a response of 30 is expected. Although this study might hold the restriction that less in-depth information is received, the result of the study can be discussed in a focal point group when necessary. The focal point groups instrument is used to find the preparation and motive demands of the employees. In this focal point group will dwell of all breakfast employees, both full clip and portion clip. The breakfast squad consists of 30 people in entire. Not all people will be reached at the same clip, hence 3 Sessionss with 10 people each clip will be scheduled. During these Sessionss the preparation and motives demands of the employees will be the chief treatment point. In appendix.. the design of this focal point group treatment will be presented. As the employees are working in a squad and interact with each other, this method will be more utile than in-depth interviews. Furthermore in-depth interviews will be more clip consuming and hence found of less usage for this research. 2.5 Research instruments applied 2.5.1 Overview In the undermentioned tabular array for each research inquiry is stipulated what sort of research will be done and what instruments will be used to reply the research inquiry. Problem statement Quantitative or Qualitative Desk or Field Instruments What is the hotels current place? ( strategic analysis ) Qualitative Desk, usage of secondary informations Document analysis. Several strategic analysing tools from direction books. Hotel Data Milligram What is guest satisfaction? Qualitative and quantitative Desk, usage of secondary informations Field, usage of primary informations Document analysis Hospitality books ( literature reappraisal ) Hotel informations. GSS studies What is employee satisfaction? Qualitative and quantitative Desk, usage of secondary informations Field, usage of primary informations Document analysis Hospitality books ( literature reappraisal ) Hotel informations Employee studies How s the breakfast service presently operated? Qualitative Desk, usage of secondary informations Field, usage of primary informations Hotel informations, guest remarks, employee remarks, focal point groups. How to actuate and develop the employees of the Renaissance Amsterdam hotel? Qualitative Desk research, Field, analysing motive A ; preparation demands Document analysis HR books. Focus groups Remarks from employees What is the relationship between employee- and guest satisfaction? Qualitative Desk research Field, GSS Document analysis GSS remarks 2.4.2 Explanation overview What is the hotels current place? ( strategic analysis ) This inquiry is chosen in order to acquire more inside information about the hotel. To come up with recommendations, an in-depth vision of the hotel is necessary. Therefore is chosen to make a strategic analysis of the company. This analysis is a qualitative research since the purpose is to happen out about the indispensable character ( Cooper A ; Schindler, 1998 ) of the company, and can besides be characterized as a case-study. Both desk and field research will be applied to reply this research inquiry the best manner. Desk research will be done by papers analysis, reexamining informations gathered from the hotel ( Secondary information ) . All this information will be put together in order to analyse the company with the aid of strategic analysing tools from direction books. What is guest satisfaction? This inquiry is chosen to understand the definition guest satisfaction . To reply this inquiry a literature reappraisal will be conducted. This analysis is a qualitative analysis and can every bit good be characterized as papers analysis, desk research. What is employee satisfaction? This inquiry is chosen to understand the definition guest satisfaction . To reply this inquiry an extended literature reappraisal will be conducted. This analysis is a qualitative analysis and can every bit good be characterized as papers analysis, desk research. How is the breakfast service presently operated? This inquiry is chosen to acquire a better position of the breakfast in the hotel. The inquiry is separated from the first inquiry ( a position of the hotels current place could besides discus breakfast ) because this is the chief focal point of the research. This analysis is a qualitative research and can every bit good be characterized as a case-study. Desk and field research will be done. Information from the hotel will be used in order to acquire a better penetration in how breakfast is presently managed. The breakfast service operations will be studied and employees will be interviewed through focal point groups. In this portion the existent guest satisfaction of the RAH will be measured. This will be done trough an study conducted by electronic mail. This will be a quantitative research done by field research. Furthermore the existent employee satisfaction of the RAH will be measured every bit good. This will be done trough a self-administered study conducted with all breakfast employees. This will be a quantitative research done by field research. How to actuate and develop the employees of the Renaissance Amsterdam hotel? To reply this inquiry a literature reappraisal will be done to acquire more penetration in motive and preparation employees. This analysis is a qualitative analysis and can every bit good be characterized as papers analysis, done by desk research. Furthermore another qualitative research instrument, focal point groups will be used to detect the motive and preparation demands of the employees. What is the relationship between employee- and guest satisfaction? With this inquiry the relationship between employee- and guest satisfaction will be researched. There for an desk analysis will be done by papers analysis ( Qualitative Research ) Furthermore the information of the Guest satisfaction studies and employee satisfaction studies ( Quantitative information ) will be discussed and linked to the theory, this field research can be characterized as a case-study. 2.5 Drumhead In this chapter the different research methods and instruments were discussed. After a survey of the theory about these topics, the methods and instruments for this research were chosen. The chief research method will be qualitative, this because satisfaction is a experiencing a individual has about a certain experience and hence really human. Qualitative research is about the human facets of an topic, opposed to quantitative research, where results are measured and can be put in tabular arraies or artworks The chief instrument will be document-analysis ( secondary informations analysis ) , this papers analysis will be done by utilizing literature about the topics discussed in this study. To analyse the current breakfast operations, the breakfast operation will be observed and the employees will be able to discourse their sentiment in a focus-group. The focal point groups is of import to analyse the interaction between the different employees en acquire a more in-depth position in their sentiments and experiences. There will be besides quantitative methods used in this research. This is used to give invitees and employees the chance to give an anon. feedback on the breakfast service. This is used alternatively of in-depth interviews as people can experience more limited when non being anon. . These methods and instruments are used to give a proper reply on all research methods. The information gathered by utilizing these instruments are displayed in the following chapter of this study. Chapter 3: Consequences 3.1 Preview In this chapter the consequences of the research will be presented. The consequences will be presented per research inquiry .etc etc nog niet af .. 3.2 What is the hotel s current place? 3.2.1 Internal analysis The internal analysis was done utilizing the 7 s Model, developed two advisers of the McKinsey Company in the early 1980 s ( Proven Models B.V. , 2011 ) . This theoretical account discusses internal facets that should be analyzed and aligned in order for a company to work decently. These factors are the undermentioned ; scheme, construction, systems, staff, manner, accomplishments and shared values. In the debut the Renaissance Amsterdam Hotel major features have already been described. In this chapter the internal environment of the hotel will be described harmonizing to the old mentioned 7 S Model. Scheme The vision, mission, aims and nucleus values of MI are the drive forces behind every hotel portion of the Marriott concatenation. Vision: To be the Global Hospitality Leader . This vision is grounded in the intense focal point on taking attention of the invitee, extended operational cognition, the development of a extremely skilled and diverse work force, and offering the best portfolio of lodging trade names in the industry. As MI is considered in the top three of hotel ironss worldwide, this is an accomplishable vision. Mission: To construct trade name trueness and penchant to maximize stockholder value . The ideals from the vision are expressed in this mission statement. A mission statement guides a hotel as it seeks to accomplish the long term aims ( Olsen, 1998 ) . This mission statement indicates that through trade name trueness and penchant, which includes invitees every bit good as employees, the stockholder value will be maximized. As about all Marriott Hotels are managed by the concatenation and non owned, it is really of import maximise the stockholder value and be able to turn. Goals: as an extension of the mission and vision ends were designed. The first end is: Solidify merchandise and service leading, drive net income and optimise growing . This end gives a method for accomplishing the mission. The 2nd end gives a more mensurable indicant of the vision: Double the presence of Marriott in Europe Core Valuess: The nucleus values are based on the construct of the Spirit to Serve this spirit includes cardinal ideals of service to associates, clients, and community which serve as the basis for all Marriott Associates ( MGS ) To adhere to this scheme, the Renaissance trade name has developed its ain set of criterions and enterprises to reflect on the values stated above, these are called the R-Ways. There are 20 R-Ways and those are scheme, behavioral or community based ( Appendix.. ) . The R-ways are revolving every twenty-four hours and discussed at pre-shift meetings. Herewith the operational staff is able to discourse the different R-ways and acquire more involved in the aims of the hotel. Another really of import scheme is the selling scheme of the hotel, as how the hotel performs depends on the sale of suites. The most of import channels for this are on-line engagements and the group bookings done by the Events Booking Centre. The pricing scheme used for the sale of suites is rational this means that it is easy for the invitee to understand why a rate is asked for a specific room. Therefore a basal monetary value is set for the Deluxe room ( standard room ) and between the different room types, ever the same monetary value difference is used. Furthermore MI has the look no farther warrant. Herewith it is guaranteed that the monetary value listed on the Marriott web site is the best rate available everyplace, with exclusion of corporate rate publicities. The day-to-day rate is based on an estimated demand. This estimated demand is determined by the system Marriott One Yield LRTP ( Long Range Project Tool ) . This system uses historical informations and current res erves to find tendencies that help to foretell the demand for that specific twenty-four hours. In appendix.. a tabular array is shown that compares the figures of the RHI to the figures from the Hosta Benchmark Report. This figure shows that the tenancy and room rate are higher than benchmarked. Structure The Renaissance Amsterdam Hotel employs about 215 employees of at least 25 different nationalities. The construction of the hotel is of functional design. This means grouping directors and employees harmonizing to their countries of expertness and the resources they use to execute their occupations ( Hellregiel et al, 2005 ) . This construction has economical benefits because the simple construction keeps administrative disbursals low as everyone in a section can portion preparation, experience and resources. Furthermore, calling waies are clearly to be seen by employees within their ain section. An organisational chart can be found in appendix Disadvantages of the construction can be that an unequal communicating between units can happen as sections focus more on their departmental instead than organisational issues and ends. Furthermore horizontal linkages are hard to do as employees are specifically trained. For illustration an nutrient and drink employee wo nt be able to help at the front office. However, since the undertakings and duties are really specific and different per section, it is of import to hold the company structured clearly and hence this construction beneficial to the manner of operating in the hotel. Furthermore the lines of communicating are really clear to all employees, an operational employee will describe merely to the Supervisor on Duty and the supervisor will pass on if necessary upwards to their director. In this same manner directors or managers will pass on information to operational employees. Systems The Property Management System that is used in the RAH is OPERA used chiefly by the suites section. Used by the suites section but besides the gross revenues and selling section is MARSHA an Global Reservations System used by all Marriott s over the universe. The F A ; B section uses MICROS as an Point of Sale System. Each section has its ain system to treat, analyse and update informations, but the chief systems mentioned above are used to hold all sections informed about of import invitee informations. Another of import system is MGS, Marriott Global Source. This is a website merely accessible for Marriott employees and is a beginning of information and cognition for all Marriott s worldwide. Following to the computerized systems, the Renaissance Amsterdam Hotel besides has operational systems in topographic point. One of these systems are the Brand Standards. These criterions are developed by the Head Office and every different Marriott trade name has the same criterions a hotel has to adhere to. These criterions range from reserve processs to check-out processs and all procedures in between and make non merely depict the processs for guest contact, but besides, for illustration, the design and equipment for a invitee room, the coveted cleanliness of a storage room or the coveted sum of developing given to the employees. To interpret these trade name criterions into operational systems, every hotel can develop their ain Local Standard Operation Procedures, or LSOP s. This allows the hotel to still adhere to the Brand Standards, but do it more practical, informal and adjusted to local criterions. Nevertheless these LSOP s have to be approved by the manager of the section, in order to do certain it is still up to Brand Standard. These criterions are checked by an external auditing squad, that visits the hotel on a regular footing. After each audit an study is send to all section caputs in order to follow up on the feedback given. Staff The staff of the Renaissance Amsterdam Hotel are non called employees. Harmonizing to the Renaissance trade name the employees are the trade names Ambassadors . This name is given in order to give the employees a feeling of engagement, and engagement towards the hotel in order to experience more responsible and experience less hierarchy. However in this study the term employee will be used. As mentioned before in this chapter, the hotel has employees of 25 different nationalities. This is divided in 65 % Dutch employees and 35 % other nationalities. Furthermore it can be seen that the per centum of international employees is higher in the operational sections. Marriott International has strict regulations about equal intervention and a zero-tolerance policy towards racism ( MGS ) , and hence there is a low sum of cultural misinterpretations. The official linguistic communications spoken in the hotel are English and Dutch and it is non allowed for people from other nationalities t o talk in their ain linguistic communication if there is an employee involved who does non talk or understand that linguistic communication. Furthermore, since a hotel is an international environment, the Dutch indigens are used to cover with international people. Besides, many of the international employees in the hotel have taken the clip to larn the Dutch linguistic communication. The lissome integrating of employees into the on the job environment and is good to the working-culture of the Renaissance Amsterdam Hotel. And this non merely works positive on the work floor, but besides has an extra benefit for the international invitees ; frequently guests can be served in their ain linguistic communication. Another of import facet about staff is the employee motive and satisfaction. This topic will be extensively dealt with in paragraph Marriott International has al broad scope of developing stuff and educational stuff available on the MGS web site. However, when it comes to pattern, it seems that non all available resources are used to develop or educate the staff. Although the work environment is acceptable, the wages paid are above lower limit, there are good company policies in topographic point and employees and directors are encouraged to make a pleasant and sociable work environment, the Hotel merely scored 65 % ( mean ) on satisfaction harmonizing to the employee satisfaction study of January. The nutrient and drink section scored higher with an mark of 76 % on satisfaction. Manner The direction manner of the Renaissance Amsterdam Hotel can be best characterised as bureaucratic. In a bureaucratic civilization, the behavior of employees is governed by formal regulations and criterion operating processs, and coordination is achieved through hierarchal coverage relationships ( Hellriegel et al, 2005 ) . As discussed in before the construction of the concern is hierarchal ( organisational chart, appendix.. ) there is small communicating between operational staff and higher direction. Decisions by higher direction will be made with consideration of all employees, but the employees are non portion of the determination devising procedure. This leading manner is non as stiff and commanding as the bossy manner, but besides non every bit free as the democratic or individualistic manner. In big companies like the Renaissance Amsterdam Hotel, rigorous and clear regulations are needed, and hence this leading manner is chosen. However, within each section other leadings ma nners can happen in order to affect the employees more into the day-to-day operations. Skills Skills refer to the existent accomplishments and capablenesss of an administration as a whole ( Proven Models B.V. , 2011 ) . The Renaissance Amsterdam Hotel has a some procedures in topographic point that make certain the people working in the hotel are skilled. One of these procedures is the enlisting procedure, which is used in every hotel portion of Marriott International. Equally shortly as a there is a vacancy, the human resources embassador will fix a internal notice. As MI believes in publicity from within, the vacancy has to be posted for 72 hours internally before it will be placed on the Marriott Careers website. On the website appliers can use online, where the first measure is to direct their CV, Reason of involvement and personal information. If the applier is found suited for the place by this first information, he or she will be invited to make an online appraisal. The appraisal consists of multiple pick inquiries related to the occupation applied for where several instances are presented. The applier has to take how he or she would respond on or cover with every state of affairs. Merely app licants hiting green on this trial are invited for an interview. This method is really efficient as the accomplishments and cognition of the applier is already tested before the interview. Because of this the interview can be an behavioral interview where the applier is asked behavioral inquiries and is looked ad how the applier would suit within the squad. Behavioural interviewing is done trough the STAR method. ( Situation-Task-Action-Result ) This method allows the interviewer to hold an easy cheque if every inquiry is to the full answered. When all appliers are interviewed, the human resource section and the several section decide who will make full the place, where precedence is placed on appliers from the Marriott Chain ( internal ) over external appliers. This enlisting procedure is the same for every degree of the company, from operational staff to managers. In this manner MI insures that the enlisting procedure is consistent and just. After being hired, every new employ of The Renaissance Amsterdam Hotel has to follow the Renaissance official preparation plan, called In The Beginning . Again, every degree of hierarchy is compulsory to follow this two-day preparation which is given in the first month of employment. In this preparation, new hires are introduced to all facets of the Marriott Chain, the Renaissance Brand and the specific hotel. The new hires are treated as invitees in the hotel to acquire the full experience they will supply to the invitee. After three months a follow-up preparation is will be given, called the Plot Thickens . In this one-day developing the old preparation will be reviewed every bit good as first experiences in the workplace. Furthermore the accent of the preparation is team work and service. In this developing the Renaissance vision of service is explained and implemented. These preparations are given to guarantee the people working for the hotel are skilled and have knowledge ab out non merely their section, but besides the vision of the Renaissance trade name. The employees are encouraged to be an Ambassador of the Renaissance trade name. Although this intensive preparation at the beginning of employment, supervisors and directors fail to travel on with uninterrupted developing for every bit good long-run employees and reasonably new employees. As mentioned before, MGS has a broad scope of preparation stuffs able for all employees. Every beginning of the displacement a 15-minute preparation should be done, where the R-way of that twenty-four hours is discussed, the squad is briefed, fortes of that twenty-four hours will be discussed and a tasting of the dish of the twenty-four hours will be given. This could be a really effectual manner for the employees to derive more cognition and ask inquiries, but it seems non to be done systematically in pattern. Furthermore there are a batch of preparations provided, but the directors and supervisors pay small consideration to these preparations and do non promote the employees to go to. Another tool to see the employees are skilled is the Passport to Success plan. This plan consists of specified preparations per section and alteration every twelvemonth to do certain all employees are up to day of the month. The preparation has trials 12 subjects ( such as: Host , Breakfast service , or Bar-Arts ) and every twelvemonth the section should hold full conformity. As observed in the F A ; B section this is non taken excessively serious. The supervisors do nt hold or do the clip to develop the employees decently and make full out the trial themselves in order to obtain this full conformity, instead than do certain the staff is up to day of the month. Shared values The nucleus values of Marriott International were already set in 1927 when the first hot-shoppe was opened. These are the words of of Marriott co-founder J. Willard Marriott, When you take good attention of your people, they ll take good attention of the client, and the client will come back and back and back, and the concern will take attention of itself. Or, his married woman, Alice S. Marriott, said it more merely by saying, Happy people means happy clients. ( MGS ) . All Marriott Hotels still work harmonizing to these values, although they changed in words and are more analyzed and expanded by know. Marriott now sets the following nucleus values: Put Peoples foremost, take attention of associates and they will take attention of the clients Pursue Excellence, dedication to the client through service excellence Embrace Change, success is neer concluding Act with Integrity, how we do concern is every bit of import as the concern we do Serve our World, Our spirit to function makes our civilization more vibrant, our concern stronger and the universe a better topographic point ( MGS ) . These values are shared with all employees in the In the Beginning preparation and are interlocked in the days are the Associate Appreciation Week were directors and managers organize and help with a hebdomad of celebrations for the employees and the annually breakfast that the hotel arranges for a child infirmary in Amsterdam. Following to the MI nucleus values does the Renaissance Amsterdam Hotel besides have its ain values. These values are shared with the employees during the in the In the Beginning preparation every bit good on a day-to-day hebdomadal footing through R-Way figure 1: Live Renaissance Core Values Intriguing, Indigenous, Independent. When person is intrigued he is funny for something. The Renaissance Amsterdam Hotel calls it guests Explorers and adventurers are ever funny for something new. Employees can portion these value by sharing indoors information, non known by tourers, or tourers ushers, such as a merely opened museum or an new eating house. Employees are encouraged to make so and besides a particular Navigator usher is made for employees to cognize about new, challenging topographic points. Autochthonal means that the invitee has the feeling that the hotel is connected to the local community and has a history of its ain. Mugwump can be seen in the design of the hotel. Not one Renaissance Hotel is the same, all hotels have different design and mentality. The Renaissance Amsterdam Hotel shows to be both autochthonal and independent as it has The Koepelchurch, a sixteenth Century dome church connected to the hotel and now used for events. Another autochthonal facet is the Koepel Cafe , a typical Dutch brown cafe , visit non merely by tourers, but besides by locals, which give the invitees the feeling that they are portion of the local community. These three nucleus values give the invitees the feeling that The Renaissance Amsterdam Hotel is an alone hotel and that their stay is an alone stay. Especially operational staff is encouraged to portion these values with the invitees and to larn and research every bit much as possible to be able to supply the invitees with the best possible recommendations and service during their stay. 3.2.3 External Analysis To acquire a good overview of the development outside a hotel it is of import to make an external analysis. This environment is besides called the Macro environment. The macro environment is the environment the organisation has no influence on. Nevertheless outside forces can hold a great influence on the organisation. Analyzing this macro environment gives a good penetration in the chances and menaces of a hotel. For this analysis the Environmental Scanning theoretical account by Kotler is used ( Kotler, 2002 ) . This theoretical account identifies the six most influential forces in a hotels macro environment. These 6 forces are as follows ; Demographic forces, Economic forces, Natural forces, Technological forces, Political forces, and cultural forces. In this paragraph every force will be discussed The Demographic Environment Demography is the survey of human populations in footings of size, denseness, location, age, sex, race, business and other statistics ( Kotler, 2002 p.124 ) . Demographic forces are really of import for a hotel as it involves people, the invitees of the hotel. In order to analyse the right group of people foremost the market mix of hotels in Amsterdam should be considered. Therefore the HOSTA 2010 study is was used. This study is presented every twelvemonth by Horwath HTL ( appendix 4 ) . After reexamining these informations, there can be concluded that the market mix of hotels in Amsterdam is dwelling of Dutch, British and American invitees ( printed bold ) . Therefore the demographic portion of the external analysis is based on these three population groups. In the following figure the demographic mix of the three population groups is presented ( appendix 5 ) . Out of this figure can be concluded that the three populations are reasonably the same demographics such as age distribution, growing rate, faith and life anticipation. Therefore, in this analysis the same tendencies can be applied to all three populations. Appendix 6 shows the cardinal factors of demographic alterations in the Top 10 beginning markets. The top 10 beginning markets consists of ; the Netherlands, the USA, the UK, Switzerland, Italy, France, Austria, Belgium, Denmark and Japan ( Grimm et al, 2009 ) . The altering age construction of the population The individual most noticeable demographic tendency in Europe and other industrialised states including the US is the altering age construction of the population ( Kotler, 2002 ) . Harmonizing to a study of the United Nations the older population is turning at a much faster rate than the rate of the entire population. The entire birthrate rate is below the replacing degree in practically all industrialised states ( United Nations, 2008 ) . The population has been progressively ageing for the past 60 old ages and it is predicted it will go on to make so ( Appendix 6 ) . The altering age construction will act upon different facets of the society. Investings are predicted to diminish, while nest eggs will increase, which influences the economic growing in a negative manner. Furthermore the older the population, the lower the work force while the demand of health care will be turning. The lifting figure of educated people The United Educational, Scientific and Cultural Organization ( UNESCO ) has been roll uping informations for old ages sing the instruction of the universe s population. What has been observed is that the universe is going more educated in general. More and more first universe citizens are inscribing in third educational plans ( Appendix 7 ) . This in writing shows that the registration in third instruction has increased in North America and Western Europe every bit good as worldwide over the past 10 old ages. When looking at The Netherlands, instruction is besides an of import facet in the society. In order to increase the return on educational disbursals, the Dutch authorities focuses on the usage of endowment, on every educational degree. Therefore quality of instruction is really of import. Although the crisis, there will be less nest eggs on instruction in comparing to other nest eggs done by the authorities. This all is done to fix the Netherlands for the expected knowledge-driven economic system ( Miljoenennota 2012 ) . The economic environment Economic growing can hold a big impact on consumer demand for cordial reception services. Economic forces influence organisational behaviour and public presentation. Forces that create growing and net income aid organisations to take actions that will fulfill all stakeholders such as proprietors, employees and providers. But, on the other manus, negative economic tendencies make an organisation face high force per unit areas to cover with the different involvements of the different stakeholders ( Harrison, 2005 ) . For illustration, diminishing grosss will do the proprietors of a hotel less satisfied. They might make up ones mind to diminish labour costs in order to still make net income ends. Employees in this instance will be less satisfied as they will experience there is more force per unit area on them to work harder. Below an analysis of 3 different economic indexs can be found. The indexs are based on an analysis of the features of advanced economic systems by the International Monetary Fund. There is no constituted definition for an advanced economic system, but Kofi Anan, former Secretary General of the United Nations defined an advanced state as follows: A developed ( advanced ) state is one that allows all its citizens to bask a free and healthy life in a safe environment. The states where the most invitees of the hotel come from can be considered as developed states. Gross domestic merchandise The Gross domestic merchandise is frequently considered the best step of how good the economic system is executing ( Mankiw, 2003 ) . GDP can be viewed at in two ways, foremost as the entire income of everyone in the economic system, 2nd, as the entire outgo on the economic system s end product of goods and service. An economic system with a big end product of goods and service can break fulfill the demands of families, companies and the authorities. In this analysis the per centum growing of Real GDP is used. Real GDP measures the value of goods and services utilizing a changeless set of monetary values. This better represents how an economic system is making, as a society s ability to supply economic satisfaction for its members finally depends on the measures of goods and service produced. Appendix 8 shows the lessening of GDP during the economic crisis. A negative growing in existent GDP means that the economic end product was less than the entire outgos. A little growing after 2011 is expected. Private consumer outgo The private consumer outgo ( PCE ) is a major constituent of the GDP. It covers consumer disbursement on goods every bit good as services. Appendix 9 shows the per centum alteration of the PCE. It shows one of the grounds the GDP has grown negatively in past old ages. If the disbursement form is non every bit much as old old ages and the end product continues as earlier, there will be excessively much supply and less net income. Domestic demand Another of import constituent of the GDP is domestic demand. Domestic demand shows the demand for goods and services in a state. If there is a diminution in domestic demand, the first constituents affected are largely luxury merchandises and non-essential services. Appendix 10 shows the bead in demand when the consumers were affected by the crisis. Again a little addition is expected, when the economic system will be more stable and the consumer will swear the economic system once more. Continuing economic uncertainness Since 2007 the universe knows a fiscal crisis, besides called the Global Financial Crisis. This crisis started with the prostration of the lodging market in the United States in 2007. This had a great impact on planetary economic markets and reduced investor assurance which finally led to great losingss on the stock markets in 2008-2009. Economies worldwide weakened and authoritiess and cardinal Bankss needed to take action and tried to work out the economic jobs with financial aid and alteration of pecuniary policies. The economic status of European authoritiess deteriorated as the income from revenue enhancements declined but the authorities costs increased. This all makes the cardinal Bankss going more cautious ( European Tourism 2011 ) . The European Central Bank was the first major cardinal bank raising rates in 2011. This indicates the concern about credibleness. The Social-Cultural environment The cultural environment is made up of establishments and other forces that affect society s basic values, perceptual experiences, penchants and behaviours ( Kotler 2002 p.140 ) . When sing the cultural environment of Amsterdam there has to be thought of all the tourers sing the metropolis, the different civilizations act uponing Amsterdam short term ( tourers ) and Long term ( dwellers ) . To happen out the consequence of alterations in the social-cultural environment on the cordial reception industry, there has to be looked at tendencies that affect the Dutch or Amsterdam cordial reception market. An recent article published in the New York Times ( Benhold, 2010 ) analyses the tendency toward parttime and more relaxed working hours called the new universe of work with the Dutch as innovators of this new tendency in work and life balance. Predicted is that, within the coming old ages besides work-focussed states such as the United States and The United Kingdom will get down cut downing working hours to pass more clip with their household, or for diversion or relaxation clip. This is a consequence of more adult female come ining the work force, but besides productiveness is going more of import than existent worked hours. In add-on to this, Carslon Wagonlit s concern travel tendencies study ( Koetting A ; Widener, 2010 ) predicts an lessening of measure of concern trips, concentrating on minimisation and productiveness of each concern trip. This means that companies will extinguish the unneeded concern trip and acquire more productiveness out of less concern trips. This will act upon the Amsterdam Hospitality market negatively ; as concern trips are a big market for Amsterdam Hotels, including the Renaissance Amsterdam Hotel. Another tendency in the social-cultural environment is sing the leisure guests. Amsterdam is globally celebrated for its tolerance towards drugs. Coffee stores are every bit much as an touristic attractive force as some celebrated landmarks in Holland. 26 % of leisure invitees sing Amsterdam visits a java store ( Gemeente Amsterdam, 2007 ) . For over already 10 old ages the authorities maintain stricter regulations towards java stores, a so called extinguish policy . This policy forbids java stores to go on their concern after interrupting the set regulations for 3 times. Furthermore, since 2007 it is non allowed to function alcoholic drinks in a java store and at that place had to be decided to either go on selling soft-drugs, or continue the same constitution as a regular cafe . In 2011 the authorities decided to even beef up the regulations even more to diminish people from outside the state sing java stores ( Tweede Kamer der Staten Generaal, 2011 ) . This will be the terminal of the open-door policy as java stores will merely be allowed to sell to their club members . This new policy will be effectual from January 2013 in the whole Netherlands. Although the Renaissance Amsterdam Hotel is a 5 star hotel and non taking for drugs tourers it is likely that this will impact the whole Amsterdam Hospitality Industry. The Natural environment The past old ages at that place has been a turning force per unit area on the cordial reception industry to Travel Green . This force per unit area comes from both the authorities as the populace. ( Brymer et Al, 2012 ) . This because the people are acquiring more and more aware of natural resources. With the increasing population, besides more natural resources are needed. Environmental consciousness additions, and hence people are willing to make more to maintain a sustainable environment. As hotels are frequently large companies and hence can hold a large impact on the natural environment. The Technological Environment The technological environment is possibly the most dramatic force now determining our fate ( Kotler, 2002 p.135 ) . Social Networking is one of the fastest turning technological tendencies at present clip. Most used are Facebook, Twitter, You Tube and Flick but besides these good known web sites there were in 2012 246 societal media sites available on the cyberspace ( Brymer et Al, 2012 ) . Social networking sites have become frequently used method of communicating all over the universe. It is a fast manner for hotel to portion information with ( hereafter ) invitees and update people on approaching events or publicities. Furthermore a broad scope of people can be reached at comparatively low costs as the web sites are already created by a 3rd party. However, because this is a fast paced communicating tool, it is really of import to maintain all information up to day of the month. 3.6 Drumhead Chapter 4: Decisions and recommendations 4.1 Preview 4.2 Decisions 4.2.1 Sub subdivisions 4.3 Recommendations 4.3.1 Sub subdivisions 4.4 Contributions and restrictions of the assignment